Important film/animation terms explained
Complex technical products and machines are often best explained through films and animations to get people excited about their functions. Films and animations are powerful tools for bringing technical products to life. They not only create understanding, but also enthusiasm, which can lead to stronger customer loyalty and sustainable market success.
2D animation refers to the creation of animated images in a two-dimensional space. Examples include animated cartoons or online explanatory films. In mechanical engineering and technology, 2D animations help to explain processes in a playful and easy-to-understand way.
3D animation refers to the creation of moving images in a three-dimensional space. Well-known examples are modern video game graphics and virtual worlds. In mechanical engineering and technology, 3D animations are used to convey concrete ideas of spatial dimensions or to show customers the complete vision of a machine or production environment.
A storyboard is a visual representation of a story or plot in a sequential order of images. It helps to organize and structure the flow of a story, whether for a film, animation, presentation or other visual medium. Storyboards serve as a communication tool within the production team, helping to convey ideas, make changes and ensure that everyone involved has the same understanding of the story. Visual planning helps to avoid unwanted changes in later production phases and saves time and resources.